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What is SMO in marketing? Social Media Optimization (SMO) encourages businesses to assess, monitor, and alter their content to conform to social media best practices. All kinds of businesses prefer building their social media presence by putting content on platforms like Facebook, Instagram, Twitter, etc. Improving social media optimization (SMO) involves modifying several aspects of the brand’s presence in social media to enable it perform better and meet the marketing aims. It comprises optimizing profiles on social media platforms, creating captivating content, as well as using hashtags and keywords wisely and having meaningful convos with followers. Unlike traditional advertising, SMO focuses on building genuine relationships with the audience through the creation of “shareable” content that can resonate with them. This strategy uses both organic and paid methods to increase reach, engagement and conversion rates across different social media channels. Whether you want your brand to be more known or increase website traffic or even boost engagement then we have all the necessary skills in place for you to succeed in this ever-evolving sphere of a digital world called Social Media