Learn Google Ads (PPC) Course Online
Google Ads (or 'Google Adwords') is a pay-per-click (PPC) advertising platform. Contrary to other PPC platforms like Facebook, AdWords actually offers advertisers two basic ways to reach people through the Google Search Network and Google Display Network. While, these access are functionally very different, they both use a PPC mandate system, where advertisers show their ads to the relevant audiences. The Google Search Network allows to show your ads to users who are actively searching for the keywords that you select.
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Google Ads (or 'Google Adwords') is a pay-per-click (PPC) advertising platform. Contrary to other PPC platforms like Facebook, AdWords actually offers advertisers two basic ways to reach people through the Google Search Network and Google Display Network. While, these access are functionally very different, they both use a PPC mandate system, where advertisers show their ads to the relevant audiences. The Google Search Network allows to show your ads to users who are actively searching for the keywords that you select.
WHY GOOGLE ADS
Google Ads allow businesses to reach anyone who uses Google to search for information, products and services online. When used properly, Google Ads has the potential to send you a large number of people who want exactly what you have to offer.
Who can Learn Google Ads (PPC) Course ?
College Students
Google Ads is the most in-demand skill for 2023, learn it while studying to get a good opportunity in this field.
Career Switchers
If you are looking for high paid jobs then Google Ads could be best for you.
Freelancers
If you are looking for freelance work or a freelance job then a Google Ads course will help you to fulfill your dream.
Job Seekers
Google Ads can provide you a job that will be well-paid and recognized, having lots of potential.
Sales Professionals
Lots of sales professionals are not happy with their current job. Google Ads could be a good fit for them
Business Owners
Google Ads will give new growth to your business. It can help you to reach millions of clients.
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Course Modules
- Compare and contrast different types of social engineering techniques.
- Given a scenario, analyze potential indicators to determine the type of attack.
- Given a scenario, analyze potential indicators associated with application attacks.
- Given a scenario, analyze potential indicators associated with network attacks.
- Explain different threat actors, vectors, and intelligence sources.
- Explain the security concerns associated with various types of vulnerabilities.
- Summarize the techniques used in security assessments.
- Explain the techniques used in penetration testing.
- Explain the importance of security concepts in an enterprise environment.
- Summarize virtualization and cloud computing concepts.
- Summarize secure application development, deployment, and automation concepts.
- Summarize authentication and authorization design concepts.
- Given a scenario, implement cybersecurity resilience.
- Explain the security implications of embedded and specialized systems.
- Explain the importance of physical security controls.
- Summarize the basics of cryptographic concepts.
- Given a scenario, implement secure protocols.
- Given a scenario, implement host or application security solutions
- Given a scenario, implement secure network designs.
- Given a scenario, install and configure wireless security settings.
- Given a scenario, implement secure mobile solutions.
- Given a scenario, apply cybersecurity solutions to the cloud.
- Given a scenario, implement identity and account management controls.
- Given a scenario, implement authentication and authorization solutions.
- Given a scenario, implement public key infrastructure.
- Given a scenario, use the appropriate tool to assess organizational security.
- Summarize the importance of policies, processes, and procedures for incident response.
- Given an incident, utilize appropriate data sources to support an investigation.
- Given an incident, apply mitigation techniques or controls to secure an environment.
- Explain the key aspects of digital forensics.
- Compare and contrast various types of controls.
- Explain the importance of applicable regulations, standards, or frameworks that impact organizational security posture.
- Explain the importance of policies to organizational security
- Summarize risk management processes and concepts.
- Explain privacy and sensitive data concepts in relation to security
