Learn EMAIL-MARKETING Course Online

Anytime a company sends out an email, aside from order confirmations and direct responses to customer questions, it is considered as a form of email marketing. Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs and more. Email marketing include newsletters with updates on the company or promotions of sales and exclusive deals for subscribers. Marketing emails also seek to share a general message on the company's behalf, such as in the wake of a natural disaster or company scandal. At its best, email marketing allow businesses to keep their customers informed and tailor their marketing messages to their audience. On the worst, this kind of marketing can drive customers away with persistently annoying spam email.